Google Zero means Google gives you a full AI answer right on the search page — so you don’t have to click on any websites.

Example:

You ask, “How do I use a sewing machine?”

Instead of showing a link, Google gives you the full step-by-step answer using AI.

What’s at Risk?

Some websites may lose most of their traffic, especially:

• Recipe blogs
• How-to sites
• Health info pages
• Review and niche blogs

If Google shows the answer directly, fewer people click to visit the actual site.

What Will Replace Website Visits?

Websites may turn into:

• AI chatbots on their own sites (like a “Talk to our content” box)
• Paid newsletters and subscriptions
• Apps or platforms that build loyal readers directly
• Licensed content feeds to AI companies

Big Picture

We’re moving from: